Journey of a Braid Logotype

Once upon a piñata.

By Danié Gómez-Ortigoza

February 3, 2020

Carton, paper, glitter and metallic hues. Cathartical works of art that allow us, since early childhood, to work towards a common objective.

Oh piñatas,

Lovely and colorful objects of desire that make children and adults so very happy.

Carton, paper, glitter and metallic hues. Cathartical works of art that allow us, since early childhood, to work towards a common objective.

Joy, friendship and laughter, that eventually give way to our darkest thoughts: violence, followed by ambition and rewarded by gluttony.

Serendipitous power.

Blindfolded faith against the struggle of man from temptation.

When will its treasures rain on us?

Who will carry the victory?

Is it even a victory?

We live life as a piñata.

But the world is at stake.

And the narrative must change.

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